Clients can choose components from an extensive, end-to-end consultancy and training package, which includes:

Marketing strategy/culture audit: discover how your company thinks about marketing, how it defines and approaches marketing tasks, how it uses its systems, processes and marketing staff. Determine your company’s ‘formal’ organisation in terms of structure, systems and strategy and evolve a vision for the marketing function.

Marketing excellence benchmarking: discover where your company’s marketing function is performing well, and where there might be areas for improvement.

Marketing competence framework: take a professional approach to developing your marketing staff’s knowledge, skills and behaviours by constructing a competence framework that best suits your business. We can provide advice on building a framework, effective and efficient competence assessment tools and marketing staff development needs analysis.

Marketing competence development ‘journey’: with the competence framework defined, we can work with you to define marketing career development paths and competence development ‘journeys’ for marketing staff which are appropriate to your business.

Developing marketing knowledge: we can help you build cost-effective marketing knowledge development through interactive online self-learning, workplace assignments and virtual facilitated training, based on your company’s marketing systems and processes and in the company’s own language. Such self-learning modules can used as ‘stand-alone’ training tools or integrated into blended programmes supported by workplace assignments and virtual classroom sessions. The online modules can be placed on your own company’s Learning Management System or can be made available through an ‘extranet’.

Developing marketing skills and behaviours: we can help your marketing staff develop their critical marketing skills and build team-working through facilitated, face-to-face ‘laboratories’ and masterclasses based on practical, real-life case studies from your company’s own business.

Building a marketing community: we can help you to develop your company’s marketing community and provide support for on-the-job learning and continuing professional development through Wikis, Blogs and Social Networking as vehicles for best-practice exchange.

Most companies already have one or more of these components in place and working efectively. Whilst there are sometimes advantages in taking a ‘clean sheet’, end-to-end approach, we can provide practical advice and support at any and all points. We have the flexibility to add new components and work these into your existing systems to make an integrated whole.